Working with Opportunity Wisconsin, we targeted economically insecure persuadable voters in the Badger State in eight months with digital messaging designed to erode support for Donald Trump’s handling of the economy.
By filming working Wisconsinites talking about the harm that the Trump administration’s policies had inflicted on their communities, we were able to break through and significantly decrease support for Trump’s economic agenda in the state. The Atlantic reported that our program “managed to do remarkable damage to Trump’s standing.”